Our Story
In 1960, a young Swedish adventurer named Åke Nordin set out to solve a problem. Frustrated by bulky backpacks that hindered his mountain treks, he designed a lightweight, ergonomic pack in his basement—using wooden frames for support. This ingenuity became the foundation of Fjällräven (Swedish for “Arctic Fox”), a brand dedicated to creating functional, durable gear that empowers people to embrace the wild with confidence.

Our Mission
To Make the Outdoors Accessible—For Everyone, Forever.
We believe nature is not a luxury, but a necessity. Our mission is to craft gear that simplifies outdoor experiences while inspiring respect for the planet. From the iconic Kånken backpack to weather-resistant Eco-Shell jackets, every product is designed with a timeless ethos: “Functionality First.”

Sustainability in Our DNA
Protecting Nature is Non-Negotiable.

• Materials Matter: We prioritize recycled polyester, organic cotton, and our proprietary Eco-Trace™ traceable down.

• Longevity Over Trends: Our designs resist fast fashion, encouraging repair and reuse. (Explore our Repair Guides or visit a Worn Wear program partner.)

• Activism in Action: Through initiatives like the Fjällräven Polar expedition and partnerships with Save the Arctic Fox, we champion wildlife conservation and climate education.

The Fjällräven Spirit
Community, Curiosity, and Quiet Adventure
We’re more than a brand—we’re a global family of hikers, climbers, and everyday explorers. Whether navigating city streets or remote tundras, we equip you to move thoughtfully and leave no trace.

Join the Journey
Discover our stories, sustainability goals, and the Arctic Fox’s habitat protection efforts in our Sustainability Hub. Ready to explore? Your next adventure starts here.

“The world is vast. Go slowly, tread lightly, and carry only what you need.”